TRI-RIDA

Who We Are 关于我们

A Vibrant Boutique Agency in China/Asia Market 深耕中国/亚洲市场的精品机构

Tri-Rida is a vibrant boutique agency specializing in PR, marketing, and sales with a flair for high-end lifestyles. As storytellers, we illuminate the journeys of luxury lifestyle, masterfully blending brand concepts, values, and product excellence with the pursuit of an exquisite living experience. Tri-Rida 是一家充满活力的精品代理机构，专注于公关、营销和销售，对高端生活方式有着敏锐的洞察。作为品牌故事的讲述者，我们照亮奢华生活方式的旅程，巧妙地将品牌理念、价值和卓越产品与精致的生活体验追求相结合。

Our vision for luxury lifestyle management, paired with the expertise of the founder and talented team, allows us to not only promote our travel partners' services but also cultivate strong, lasting relationships with clients and industry allies. 我们对奢华生活方式管理的愿景，加上创始人及优秀团队的专业知识，使我们不仅能够推广旅游合作伙伴的服务，还能与客户和行业盟友建立强大而持久的关系。

Tri-Rida designs bespoke PR, sales, and marketing strategies tailored to each client's unique needs, ensuring they stand out in a competitive market. From brand promotion, media relations to event planning and sales consulting, we deliver exceptional solutions that achieve our clients' brand objectives. Tri-Rida 为每位客户量身定制公关、销售和营销策略，确保他们在竞争激烈的市场中脱颖而出。从品牌推广、媒体关系到活动策划和销售咨询，我们提供卓越的解决方案，实现客户的品牌目标。

Brand Manifesto 品牌宣言

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"We believe true insight comes from multiple perspectives, and real connection comes from deep understanding. So, we keep moving, we keep thinking, and we keep getting closer to what is real. Because only by moving between different worlds can we truly see the world." "我们相信，真正的洞察来自多重视角，真正的连接源于深度理解。因此我们不断行走，不断思考，不断接近理解真实。因为只有在不同世界之间往返，才能真正看清这个世界。"

We work in three ways: PR / Sales / Consulting 我们以三种方式工作:公关 / 销售 / 咨询

We live in three ways: Travel / Writing / Sport 我们以三种方式生活:旅行 / 写作 / 运动

We see the world through three coordinates: China / World / Self 我们通过三个坐标看世界:中国 / 世界 / 自我

We move between the world and the self, between business and creation. 我们在世界与自我之间往返,在商业与创作之间前行。

WORK

PR / Sales / Consulting 公关 / 销售 / 咨询

LIVE

Travel / Writing / Sport 旅行 / 写作 / 运动

SEE

China / World / Self 中国 / 世界 / 自我

Connect with TRI-RIDA, where perspective becomes advantage. 链接 TRI-RIDA，视角即优势。

Leadership 领导力

Trista HU

Managing Director & Founder 创始人兼董事总经理

Trista possesses extensive expertise in the luxury hotel industry, having spent over a decade specializing in sales and communications management for numerous prestigious international properties. Her experience spans a diverse range of European and island-based ultraluxury resorts, including renowned names such as Four Seasons, Rocco Forte Hotels, Coco Collection, Resplendent Ceylon, Gstaad Palace, The Mulia Bali and The Kimpton Hotels. Trista 在奢华酒店行业拥有丰富的专业知识，拥有十多年为众多知名国际顶级物业进行销售和传播管理的经验。她的履历涵盖了众多欧洲和海岛顶级奢华度假村，包括四季酒店、罗克福特酒店、Coco Collection、Resplendent Ceylon、格斯塔德皇宫酒店、巴厘岛慕丽雅酒店及金普顿酒店等知名品牌。

With a comprehensive background in marketing and PR, Trista has successfully launched captivating hotels and destinations, orchestrated high-profile events with celebrities, media, and influencers, and explored new markets. Her adeptness in pitching has garnered significant coverage and collaborations for various hotels, enhancing their global presence. 凭借在营销和公关方面的全面背景，Trista 成功推介了引人入胜的酒店和目的地，策划了备受瞩目的明星、媒体和KOL活动，并开拓了新的市场版图。她出色的推介能力为众多酒店赢得了大量的报道和合作机会，提升了它们的全球影响力。

Trista's passion for luxury travel and hospitality extends beyond professional achievements. As a dedicated travel consultant, she assists influencers, celebrities, and their families in curating private, bespoke travel experiences overseas. Trista 对奢华旅行和酒店业的热情不仅限于职业成就。作为一名专注的旅行顾问，她还协助意见领袖、一线明星及其家人在海外策划极致私密的定制旅行体验。

In 2019, driven by her vision to elevate luxury hospitality marketing, Trista founded Tri-Rida, a premier marketing, PR, and sales consulting agency, and established its office in Shanghai. Tri-Rida aims to redefine excellence in the luxury lifestyle sector, fostering strong, enduring relationships with clients and industry allies. 2019年，怀揣着提升奢华酒店营销水平的愿景，Trista 创立了首屈一指的营销、公关及销售咨询机构 Tri-Rida，并在上海设立了办公室。Tri-Rida 致力于重新定义奢华生活方式领域的卓越标准，与客户及行业盟友建立牢固持久的关系。

What We Do 核心业务

Our Services 专业服务领域

Content Creation 内容创作

✦Craft and design brand narratives塑造和编织品牌故事
✦Build content libraries for long-term marketing建立长期营销与社交内容库
✦Develop brand image & video asset system开发品牌图像与视频资产系统
✦Precise bilingual press release translations提供精准的中英双语新闻稿翻译
✦Develop creative content for social media为社交媒体开发创意内容与图片
✦Management of social accounts社交媒体账号运营管理

Media Relations 媒体公关

✦Hold key resources in print & digital media掌握中国核心纸媒与数字媒体资源
✦Pitch story ideas and editorials策划故事创意与社论推介
✦Secure feature stories & interviews争取深度报道与专访
✦Media monitoring & quality evaluations进行媒体监测与质量评估并提供建议
✦Organize media FAM trips & events组织媒体考察团与活动
✦Propose clients for awards opportunities为客户推荐并申请奖项机会
✦Leverage influencer partnerships善用并深化意见领袖合作伙伴关系

Marketing Events 营销活动

✦Organize exclusive launch events组织与策划独家品牌发布活动
✦Partner with brands for collaborative events与高端品牌合作举办跨界联名活动
✦Plan exclusive wellness & yoga retreats策划专属健康静修、瑜伽或健身活动
✦Host gourmet dining events & collaborations举办星级名厨美食鉴赏会与餐饮合作
✦Invite key media to participate in events邀请核心媒体与KOL代表参与体验活动

Sales Consulting 销售咨询

✦B2B sales strategy & consultationB2B 销售策略与咨询
✦Market positioning & analysis市场定位与分析
✦Client relationship management客户关系管理
✦Sales training & team development销售培训与团队建设

Trusted Partners 信任伙伴

Client Showcase 客户展示

Param Sara

The Mulia Bali

The Leading Hotels of the World

Our Work 代表作品

Portfolio & Case Studies 案例精选

Social Content

Social Content Creation 社交内容创作

We create strategic social content aligned with each client's brand identity and market positioning, developing high-quality visuals and storytelling tailored for the China market. This includes WeChat and RED (Xiaohongshu) editorial content, dynamic WeChat articles, campaign visuals, invitation design, and creative social assets that strengthen brand image and long-term content libraries. 我们为每位客户创建与其品牌身份和市场定位相符的战略性社交内容,开发针对中国市场的高质量视觉和故事叙述。包括微信和小红书编辑内容、动态微信文章、活动视觉设计、邀请函设计,以及强化品牌形象和长期内容库的创意社交资产。

Account Management

Social Media Account Management & Strategic Curation 社交媒体账号管理与战略策展

We strategically curate and manage clients' social media platforms to elevate brand positioning and ensure consistent, high-quality communication in the China market. Our work includes content planning, visual direction, copywriting, posting strategy, and performance monitoring across platforms such as WeChat, RED, and other key Chinese digital channels, ensuring impactful visibility and brand consistency. 我们战略性地策展和管理客户的社交媒体平台,提升品牌定位并确保在中国市场的一致、高质量传播。我们的工作包括内容规划、视觉指导、文案撰写、发布策略,以及在微信、小红书和其他关键中国数字渠道的表现监测,确保有影响力的可见度和品牌一致性。

Media Relations

Media Relations & Editorial Exposure 媒体关系与编辑曝光

With a strong network of premium lifestyle, travel, fashion, and design media across Asia, we secure meaningful editorial exposure for our clients through strategic pitching and relationship-driven placements. Our database includes over 300 media, editors, and KOL contacts, enabling us to generate high-quality coverage in both print and digital publications, as well as influencer features that enhance brand credibility and awareness. 凭借遍布亚洲的优质生活方式、旅行、时尚和设计媒体强大网络,我们通过战略性推介和关系驱动的投放为客户争取有意义的编辑曝光。我们的数据库包括300多个媒体、编辑和KOL联系人,使我们能够在纸媒和数字出版物中产生高质量报道,以及提升品牌可信度和知名度的意见领袖特写。

FAM Trips

Global FAM Trips & Media Experiences 全球考察团与媒体体验

We design and organize bespoke familiarization trips for key media, influencers, and industry partners, creating immersive brand experiences that translate into strong PR value and long-term exposure. From itinerary planning to guest selection and on-site coordination, our FAM trips are curated to align with each client's positioning and target audience, ensuring both editorial results and business opportunities. 我们为关键媒体、意见领袖和行业合作伙伴设计和组织定制考察团,创造沉浸式品牌体验,转化为强大的公关价值和长期曝光。从行程规划到嘉宾选择和现场协调,我们的考察团经过精心策划,与每位客户的定位和目标受众保持一致,确保编辑成果和商业机会。

Events

Marketing Events & Brand Collaborations 营销活动与品牌合作

We conceptualize and execute exclusive marketing events that connect brands with the right audience through meaningful experiences. Our projects include launch events, private VIP gatherings, wellness retreats, brand collaborations, culinary events, and media showcases, all designed to strengthen brand storytelling and deepen market engagement. 我们构思并执行独家营销活动,通过有意义的体验将品牌与正确的受众连接起来。我们的项目包括发布活动、私人VIP聚会、健康静修、品牌合作、美食活动和媒体展示,所有这些都旨在加强品牌叙事并深化市场参与。

Sales

Sales Activities & Market Development 销售活动与市场开发

Beyond PR and marketing, we support clients with practical sales representation and market development in China. Our work includes agency networking, trade presentations, product training, B2B events, livestream campaigns, partnership development, and direct sales outreach, helping clients generate qualified leads and measurable business results. 除了公关和营销,我们还为客户提供在中国的实际销售代表和市场开发支持。我们的工作包括代理商网络、贸易展示、产品培训、B2B活动、直播活动、合作伙伴开发和直接销售推广,帮助客户产生合格的潜在客户和可衡量的业务成果。

Influencer

Celebrity & Influencer Projects 明星与意见领袖项目

We arrange high-impact collaborations with celebrities, influencers, and opinion leaders to elevate brand visibility and cultural relevance. From magazine cover shoots to social media campaigns and private travel arrangements, we ensure each collaboration reflects the brand's positioning and reaches the right audience. 我们安排与明星、意见领袖和舆论领袖的高影响力合作,提升品牌知名度和文化相关性。从杂志封面拍摄到社交媒体活动和私人旅行安排,我们确保每次合作都反映品牌定位并触达正确的受众。

Industry

Awards, Trade Shows & Industry Exposure 奖项、贸易展会与行业曝光

We represent clients in key industry events, awards, and trade platforms, strengthening their reputation within both media and travel trade networks. This includes award submissions, tourism board collaborations, seminars, and trade exhibitions that enhance credibility and long-term market presence. 我们代表客户参加关键行业活动、奖项和贸易平台,加强他们在媒体和旅游贸易网络中的声誉。这包括奖项提交、旅游局合作、研讨会和贸易展览,以提升可信度和长期市场存在。

PR | Marketing | Sales 公关 | 营销 | 销售